Total revenue
$1.24M
12.4%
vs. $1.10M prior period
Active users
8,642
4.1%
vs. 8,301 prior period
Conversion rate
3.8%
0.3pt
vs. 4.1% prior period
Avg. order value
$184
2.2%
vs. $180 prior period
Revenue & AI forecast
Monthly, USD · forecast generated by Meridian AI
Actual
AI forecast
AI Insights
updated 6m ago
Revenue pacing 12% ahead of forecast
September is tracking to close near $512K, driven by Enterprise renewals.
Churn risk rising in the SMB segment
7 accounts show declining usage > 3 weeks. Est. $28K ARR at risk.
Anomaly: refund spike on Jul 22
Refunds up 3.4× vs. baseline. Concentrated in Product “Atlas Pro”.
Recommendation: shift spend to Channel B
Channel B CAC is 22% lower this month. Reallocating ~$9K could add ~48 signups.
Revenue by segment
Last 30 days
New customers
Monthly · Feb – Jul
Feb
Mar
Apr
May
Jun
340Jul
Recent transactions
AI-flagged rows highlight orders that need a human look
View all
| Time | Customer | Segment | Amount | Status | AI flag |
|---|---|---|---|---|---|
| 09:42:18 | Northgate Logistics | Enterprise | $24,800 | Completed | — |
| 09:37:05 | Vela Studio | SMB | $1,940 | Pending | Unusual timing |
| 09:29:51 | Atlas Pro (refund) | Mid-Market | −$3,200 | Refunded | Anomaly |
| 09:15:33 | Bright Harbor Co. | Enterprise | $18,150 | Completed | — |
| 08:58:12 | Pinecrest Retail | SMB | $640 | Completed | — |
| 08:44:07 | Quill & Vale | Startup | $2,310 | Pending | New account |